We hear about Big Data all the time now;
transactional data, behavioral data, data from devices and
applications, and the list goes on. Not to mention all the
"intelligence" we can find out about consumers' buying habits; down to a
granularity that, frankly, take us places many of us would prefer not
But what about the data that is
sitting right in front of you? In your zeal to look at the big picture
are you ignoring all that "tiny" data that has been available to us all
along? And are you using it to your advantage?
Here four types of "tiny" data you should be taking a second look at:
Call data: If you are
collecting data from the various communications devices throughout your
office, when was the last time you took a good look at it? Call data
can tell you a lot about how your employees are using their phones
(landline an d mobile) and can help you spot areas where you can
consolidate, eliminate and streamline your communications systems.
Are you really using all the data available through programs like
Google Analytics? For those who take the time to sift through it, there
are huge rewards. The data can tell a story about how visitors are
engaging with your site. And Google keeps adding things to make it
richer and even more meaningful. If you haven't tuned in to your
analytics recently, you might want to take a look around. A lot has
Business intelligence: These systems can help
you identify market trends and connect the dots between your company
and your competitors. By integrating this data with other systems, a
more robust picture of your organization will begin to emerge, which
wil l make it easier to spot areas where improvements can be made to
give you a competitive advantage.
Spreadsheet pivot tables:
Not as tricky as they appear, creating pivot tables to connect all that
data you have in those Excel spreadsheets can add an amazing level of
clarity. Think your marketing programs are working, but not positive?
What do the numbers say? Taking time on the front end to create pivot
tables will pay off in the form of more accurate intelligence to work
with. If you're interested, there's a cool little app called PivotPal. Check it out.
CDR Data has partnered with Chuck Borso of SDT, Inc.,
a company offering a robust platform to integrate traditional call data
and myriad types of business data, incorporating useful data-analytic
to ols needed in the new and exciting world of self-service business
with a variety of features that have been available in Excel for over a
decade together with the Apogee BI Call Accounting suite, it will be
relatively easy to pinpoint hidden relationships and take a deeper look
at all the data that is sitting right in front of you.
You can acquire an entirely new
perspective by utilizing the graphical tools within Excel's powerful new
features - Power View, Power Map, and Power Pivots. Armed with new
visualization techniques, you can go a long way towards understanding
what is working and where you need to make changes. Apogee has been the
OEM backbone of many major call accounting systems for over thirty
years and, continually being on the technological forefront of
telemanagement software, has created a simple path for customers
desiring to model call data in novel, insightful ways.
Want to learn more? Contact us for more ideas on how to make all that tiny data work big time for your bottom line!