Friday, December 11, 2015

December 2015 Issue
Great Article! But No One is Reading It! 

The end of the year is a great time to take stock of all the things you are doing and set yourself up to do them better in the New Year. One of the key elements is all that content you have; your blog site, your website, social media, brochures, white papers, etc.
But wait. Before you forward this over to your marketing department, see if you can answer this question:

Out of all the content you produce throughout your company, which pieces are grabbing the most attention; and which are pulling in more leads?

Why should you care? Because throughout your organization one of the most consistent efforts comes in the form of content. Yes, that means ads and blogs and other promotional pieces. But it also means Q&As, white papers, technical documents and so on.
Wouldn't you be surprised if some of those technical "how to" articles were pulling in more leads than all your ads put together?

We came across an interesting article in Fortune about Highspot, a 3 year old startup founded by an ex-Microsoft executive that is using something called "machine learning" to help companies find out which of their content is actually selling and to help them churn out more of the "right stuff".
What they're doing is pretty interesting. They use technology to interface to popular document patforms such as DropBox, Box, WebEx and Google Drive. They track documents and changes made to presentations and campaign content to identify which are the most successful in terms of converting into leads. After all it would be nice to know if that article you may have spent hours on was on or off the mark, wouldn't it?
The point is that content takes time and effort to produce. Taking a little extra time to organize your content in a way that makes it easier to track from a readership, sharing and lead conversion standpoint, can help you better target your content to maximize exposure and lead conversion.
Whether you use technology such as Highspot or you do this yourself, it's becoming more important to track, analyze and optimize content to work harder in today's content rich, competitive, data driven world. You work too hard not to!
-Kevin Young, CEO/Founder,  CDR-Data
Wishing you and your family a wonderful Christmas and a healthy, peaceful and prosperous New Year!
  -Kevin Young and the team at CDR-DATA 
Windows 10: Full Steam Ahead...But Are You Ready?   

Microsoft is setting the stage for a pretty massive upgrade for Windows 7 and 8 users.

And no one knows the inner workings of the upgrade strategy better than Josh Mayfield, the developer who created GWX Control Panel.
You can read the full article from ComputerWorld here.
CDR-Data applications are supported by products that, collectively, provide  you with all the resources needed to 
effectively manage your communications and personnel expenses without having to add resources.

eCDR®: All the reporting options and flexibility needed to effectively manage and allocate telecommunications expense. Easy to use and customizable.  
eBill-Back®: Fast, accurate telecommunications billing system for business centers, shared-tenant environments and any business requiring bill back of end users.
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