More states and cities are announcing “mobile-first” strategies, but what does that really mean?
The term “mobile first” was introduced by technology entrepreneur
Luke Wroblewski in 2009. The term is an acknowledgment that many — maybe
the majority — of users now use mobile devices to access information,
shop and conduct various forms of business. A mobile-first strategy
essentially means making mobile technology a priority rather than an
afterthought.
Until recently, mobile first was primarily applied in the private
sector. But over the last couple of years, governments have been
building mobility into their IT plans. A number of states, including
Texas, California, Georgia, Arkansas and Colorado, recently announced
mobile-first policies. But what does mobile first really mean in terms
of how an agency does business and operates internally?
“Mobile access is rapidly becoming the primary way in which people seek
government information,” said Alan E. Webber, research director at IDC.
“Mobile first is about being responsive to constituents and what they
want. It’s about designing your sites and services with mobile in mind.
In turn, that prompts you to do things — and think in ways — that
perhaps you didn’t before.”
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